Apart from being based on naïve and simplistic ideas about how language works, the other big problem with the ‘women, stop undermining yourselves’ approach is that it presupposes a deficit model of women’s language-use. If women use the word ‘sorry’ more than men (and by the way, that’s a genuine ‘if’: I’m not aware of any compelling evidence they do), that can only mean that women are over-using ‘sorry’, apologizing when it isn’t necessary or appropriate. The alternative interpretation—that men are under-using ‘sorry’ because they don’t always apologise when the circumstances demand it —is surely no less logical or plausible, but somehow it never comes up. As I said back in the summer, the assumption is always that ‘a woman’s place is in the wrong’.