jazzpunk64:

Social media interns and executives are literally paid to identify trends in online culture and exploit them to get you to reblog/retweet/or otherwise spread their brand name. This whole recent outbreak of brands becoming “woke” or pro-LGBT is nothing more than corporations adapting to the new social climate. It’s marketing, plain and simple. I know this may be hard to hear but please remember these corporations are NOT here for you (and arguably, never were). They, as always, simply want your money and attention.

Don’t screencap their posts. Don’t repost that epic clapback. Don’t spread their brand for them. It’s literally all part of their game.